Work

Some of what we’ve built.

Where a client has said we can share numbers, you’ll see them. Where they haven’t, we describe the work and leave the numbers out.

Client work

Mentorship and programs for women over 40

Becca Jacobson

beccajacobson.com

Becca mentors women over 40 who want to change their relationship with alcohol, through one-to-one mentoring, her programs and the Sobriety Snippets podcast.

We moved her email from Kajabi to Kit and onto a new sending domain, warming it up before her list went across.

“I felt really heavily supported working with you, and safe.”
Becca Jacobson, mentorship and programs for women over 40
Read the project: Becca Jacobson
Founder of Authentic Gazzy and host of CEO Sales Sessions

Gazzy Amin

authenticgazzy.com

Gazzy is a sales strategist and mentor for service-based experts and female founders, and hosts CEO Sales Sessions, a weekly podcast on building predictable revenue.

Working together since 2020: email sequences that ran for almost a year untouched, a three-day Facebook challenge with every automation behind it, and most recently a HubSpot sales system.

“I could sleep and people were being nurtured through the email sequence.”
Gazzy Amin, founder of Authentic Gazzy
Entrepreneur, author and mentor

Scott Oldford

scottoldford.com

Scott is an entrepreneur and strategist who helps Entrepreneurs scale seven- and eight-figure businesses.

Content and newsletter systems across several companies in Scott’s portfolio, for more than three years.

“He turned messy content and newsletter processes into smooth systems that now run reliably.”
Scott Oldford, Entrepreneur, author and mentor
Coaching and education

Breakthrough Academy

Email copy and sequences written in the academy’s voice, to keep its list hearing from it consistently.

“Trevor completely gets our space and messaging.”
Dave, Breakthrough Academy
Read the project: Breakthrough Academy
Financial services

Compound Banc

Email and blog messaging that explained a complex investment offer in plain terms.
Read the project: Compound Banc

More of the work, by job.

Described, not quantified, unless the client has said we can share the numbers.

Welcome and nurture sequences

For Compound Banc we built the whole lifecycle from scratch: an onboarding flow that routes people by where they are, segments by stage, a path back for anyone who stalls, and rules so nobody ends up in two sequences at once. No numbers here, just the build.

Newsletter management

Breakthrough Academy is the one we'd show you first: we built the messaging system so the email went out without a founder writing every draft. We've run more than fifteen newsletters for other people since.

List growth

We grew The Smarter Brain from 5,000 to 12,000 subscribers and sold it, and we've run more than twenty lists since.

Email review and roadmap

For a membership organization we went through a live Klaviyo email and SMS setup and handed back workflow maps and a walkthrough video. We can walk you through how we did it.

Funnel building & optimization

For Gazzy Amin we built the email behind a three-day Facebook challenge, with every automation it needed, and sequences that ran for almost a year untouched.

Platform selection and setup

Most recently, Becca Jacobson's move from Kajabi to Kit onto a new sending domain, warmed before her list went across. We've also set up and moved lists on Klaviyo, HubSpot, Kit, Beehiiv and ActiveCampaign.

Case studies

What could email do next for your business?

If you have an offer, an audience and a part of your email you’d like to improve, let’s talk about where to start.

Let’s talk about your email

Prefer to write? Use the contact form.

Digiwell

Email strategy, copy and implementation for expert-led businesses.

Get in touch
Toronto, Ontario