List growth

More of the right people joining, whether your list sells your services or the newsletter is the product.

Let’s talk about your email

List growth in full

List growth

“The list isn't growing.”

You publish, people read, and the subscriber count barely moves from one month to the next.

What we do

Growth looks different depending on what the list is for. If it sells your coaching or consulting, we grow it with people likely to buy: signup points in your content, a lead magnet, and partner and referral paths. If the newsletter is the product, with sponsors and affiliates, the job is reach and keeping readers. Either way we build the path in and the email people land in, and track what's working.

Paid ads aren't part of this by default. If you run them, or want to, we'll plan the email they land in.

What it can include

Where subscribers come from now, and where they should
Signup points on your site and in your content, built or fixed
A lead magnet if you need one, from our funnel building service
Referral and partner paths where they fit your audience
The email new subscribers land in, so they stay
Monthly numbers on what's working

Every project is scoped on a call, to what you need. Nothing here is a fixed package.

Where an established list leaks

Where this job fits.

05 List growth · New people joining

Every launch leans on the same readers.

What it costs

No new people are joining, so each launch lands a little softer than the last, even when the offer's good. Your podcast, talks and guest spots reach new people every week, and they leave with no easy way to stay.

How we support it

Find where your best subscribers come from, and add signup paths there
A lead magnet worth an address, with the emails after it
A useful first email for every new subscriber

How we help: List growth · Funnel building & optimization

More subscribers isn't the goal on its own. We focus on the people who fit your offer.

How it works

Scoped in writing first, looked after once it’s live.

We talk for thirty minutes about what's actually happening, and whether there's a first project worth doing.
We scope the work, one service or a few together, and put it in writing before anything starts. What's included, what we'll test, and who runs it once it's live.
We build it in your tools, test it against the checklist we agreed, and you sign it off before it goes live.
Then we keep it running and improving, or hand it over documented if you'd rather. We'll say which we'd suggest.

From the blog

The other seven jobs.

What could email do next for your business?

If you have an offer, an audience and a part of your email you’d like to improve, let’s talk about where to start.

Let’s talk about your email

Prefer to write? Use the contact form.

Digiwell

Email strategy, copy and implementation for expert-led businesses.

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Toronto, Ontario