Funnel building & optimization

The path from first click to signup to sale. Built new, or the one you have, fixed.

Let’s talk about your email

Funnel building & optimization in full

Funnel building & optimization

“People find you, but don't join or don't buy.”

You've got people reading and following, and no simple path from interested to signed up to bought. So they drift off, and you've got no way to reach them again.

What we do

We build the path in, or fix the one you've got. A lead magnet, webinar or launch funnel: the page or form that captures people, the emails that deliver and follow up, and the handoff to your offer. Built in your tools, tagged so you can see what's working, and tuned once it's live.

It hands off to your welcome sequence. If you don't have one yet, that's the welcome and nurture service, and the two fit together.

What it can include

The funnel planned with you: lead magnet, webinar or launch
The page or form that captures people
The emails that deliver it, follow up and point to your offer
Built in your tools and tagged, so you can see where signups and sales came from
For a funnel you already have: each step reviewed, and the fixes made
Campaigns, sequences and the connections between them, run end to end

Every project is scoped on a call, to what you need. Nothing here is a fixed package.

Where an established list leaks

Where this job fits.

05 List growth · New people joining

Every launch leans on the same readers.

What it costs

No new people are joining, so each launch lands a little softer than the last, even when the offer's good. Your podcast, talks and guest spots reach new people every week, and they leave with no easy way to stay.

How we support it

Find where your best subscribers come from, and add signup paths there
A lead magnet worth an address, with the emails after it
A useful first email for every new subscriber

How we help: List growth · Funnel building & optimization

More subscribers isn't the goal on its own. We focus on the people who fit your offer.

How it works

Scoped in writing first, looked after once it’s live.

We talk for thirty minutes about what's actually happening, and whether there's a first project worth doing.
We scope the work, one service or a few together, and put it in writing before anything starts. What's included, what we'll test, and who runs it once it's live.
We build it in your tools, test it against the checklist we agreed, and you sign it off before it goes live.
Then we keep it running and improving, or hand it over documented if you'd rather. We'll say which we'd suggest.

From the blog

The other seven jobs.

What could email do next for your business?

If you have an offer, an audience and a part of your email you’d like to improve, let’s talk about where to start.

Let’s talk about your email

Prefer to write? Use the contact form.

Digiwell

Email strategy, copy and implementation for expert-led businesses.

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Toronto, Ontario