Email review and roadmap

One path through your setup, what's leaking, and the one thing to fix first.

Let’s talk about your email

Email review and roadmap in full

Email review and roadmap

“You're not sure what's broken.”

You can tell email isn't doing much, but you couldn't say where it's leaking or what to fix first.

What we do

We follow one path through your setup, from signup or enquiry to the offer, and write down what's leaking, why we think so, and what we'd fix first, with a scope. It's meant to be useful on its own. You could take it to someone else and it would still hold up.

What it can include

One platform, one path from signup or enquiry through to the offer
A map of what exists today, including the bits nobody remembers building
What's leaking, with the evidence for each
The one thing to fix first, with a scope attached
Written so it's useful on its own, whoever does the work
No obligation to buy the build from us afterwards

Every project is scoped on a call, to what you need. Nothing here is a fixed package.

Where an established list leaks

Where this job fits.

06 Systems · The plumbing underneath

Your tools don't talk, tags misfire, and nobody fully trusts the setup.

What it costs

A buyer's tag never fires, so they keep getting sales emails for something they own. Someone exports a spreadsheet every Monday to move contacts around. You can't see what's working, so every decision is a guess.

How we support it

Choose the platform that fits, or make the one you have work properly
Connect the integrations the project needs, and test them
Keep it running and fix what breaks, so you're not stuck in the plumbing

How we help: Platform selection and setup · Email review and roadmap

A platform move is a separate decision. We start with the tools you already use.

How it works

Scoped in writing first, looked after once it’s live.

We talk for thirty minutes about what's actually happening, and whether there's a first project worth doing.
We scope the work, one service or a few together, and put it in writing before anything starts. What's included, what we'll test, and who runs it once it's live.
We build it in your tools, test it against the checklist we agreed, and you sign it off before it goes live.
Then we keep it running and improving, or hand it over documented if you'd rather. We'll say which we'd suggest.

From the blog

The other seven jobs.

What could email do next for your business?

If you have an offer, an audience and a part of your email you’d like to improve, let’s talk about where to start.

Let’s talk about your email

Prefer to write? Use the contact form.

Digiwell

Email strategy, copy and implementation for expert-led businesses.

Get in touch
Toronto, Ontario