Welcome and nurture sequences “People sign up and nothing happens.” Someone wanted what you offered and gave you their address. Then nothing arrived. Or one email did, a long time ago, and nobody has looked at it since. What we do We build what should happen after someone joins. The welcome, the emails after it, and who gets which one. Written in your voice, built in your own account, and looked after once it's live, so it keeps working. What it can include One signup source and one path through it, agreed up frontThe welcome and the emails after it, with the count fixed before we quoteThe rules for who gets which email, and who gets left outCopy written in your voice, reviewed by you before it goes liveTest contacts run through the whole path before activationOngoing care once it's live, if you'd like us to keep running it Every project is scoped on a call, to what you need. Nothing here is a fixed package.
03 Segmentation · The right email for each person Everyone gets the same email, whether it fits them or not. What it costs Last month's buyer gets pitched the program they already own. The person ready for one-to-one work gets the starter course. Every mismatch teaches people your emails aren't for them, so they stop reading. How we support it Tag people by interest and by what they've doneBuild separate paths, with buyers kept out of the sales emailsTest the rules with sample contacts before anything goes live How we help: Welcome and nurture sequences Signals like clicks are imperfect. We use the ones you already have and keep the rules simple enough to run.
04 Follow-through · Between the important moments Interest dies in the silence after the signup, the webinar or the sale. What it costs Someone's never warmer than right after they raise their hand. If the next email is a week away, or never comes, that moment is gone. Prospects cool off before they decide, and new clients start wondering what they paid for. How we support it Welcome and post-webinar emails that pick up where the moment endedOnboarding that gets a new buyer to a first useful milestoneEnquiry follow-up, so nothing sits waiting on you How we help: Welcome and nurture sequences · Enquiry follow-up We build it in your own account, and you approve every email before it goes live.